OUR COMMITMENT TO SAFETY

Rich Farley

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Director of Safety

Royce McElroy

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Senior Safety Coordinator

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Rich Farley is a highly accomplished Human Performance, Safety and Risk Management professional with a distinguished career in the United States Air Force and a proven track record in helping organizations reach their peak performance while ensuring safety. With a passion for unlocking human potential, Rich started in Jan 2024 and currently serves as the Director of Safety for Timberline Helicopters, Inc. (THI), where he leads initiatives to improve safety, productivity, leadership, and profitability.

A highly accomplished veteran, Rich served in the United States Air Force for over 27 years, contributing to combat rescue operations and special operations as a Special Missions Aviator. He later transitioned to the role of Bio-Medical Science Officer, specializing in Aerospace and Operational Physiology. Rich's experience encompasses leadership in High Reliability/High-Risk operations, Safety and SMS, Risk Management/analysis, Human and Organizational Performance optimization, and Human Factors analysis. As an esteemed adjunct professor at Embry-Riddle Aeronautical University for over 8 years, Rich has shared his expertise in the field of Safety and Human Performance. He has taught courses at both the undergraduate and graduate levels, guiding students in understanding and applying the principles of Human Factors and modern Safety. Additionally, Rich has served as the Principal Human Factors Consultant for various military and commercial Class-A Aviation and Occupational mishaps, providing invaluable insights and recommendations.

Rich holds a Master of Science degree in Aviation Human Factors, equipping him with a deep understanding of the factors influencing human performance in aviation settings. He also possesses a Bachelor of Science degree in Instructional Systems Design and Workforce Development. With over 2300 flight hours in both rotary wing (rescue/special operations) and fixed-wing (fighter) aircraft, Rich's practical experience further enhances his expertise. He is highly regarded for his deliberate development of individuals and organizations, consistently fostering growth and excellence. As the Director of Safety for Timberline Helicopters, Inc., Rich Farley brings a wealth of experience and knowledge to empower THI for optimal performance. With his extensive military background, academic achievements, and a reputation for developing both people and organizations, Rich is a valuable asset in helping clients achieve excellence. His passion for human performance optimization and risk management drives his commitment to making a positive impact in the field.

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Royce K. McElroy serves as Senior Safety Coordinator at Timberline Helicopters, where he leads the development, implementation, and oversight of comprehensive safety systems that protect personnel, aircraft, and mission success. Since joining the company on 11 January 2024, McElroy has rapidly strengthened Timberline’s safety culture by modernizing the company’s Emergency Response Plan, advancing safety management systems, and establishing measurable Safety Performance Indicators that drive continuous improvement across operations.

A seasoned aviation safety professional and organizational leader, McElroy brings more than a decade of experience managing complex safety and compliance programs across aviation and high-risk operational environments. At Timberline, he works closely with leadership, field crews, and support personnel to ensure regulatory compliance, investigate incidents, lead safety assessments, and deliver actionable insights that reduce risk while enhancing operational readiness. His hands-on leadership approach -combining data-driven analysis with frontline engagement -helps empower employees to actively participate in Timberline’s safety mission.

Prior to joining Timberline, McElroy served as Program Manager for Aircrew Safety Systems and Training with Mitsubishi Aircraft Corporation, advising senior leadership on safety reporting, hazard mitigation, and emergency operations planning while managing programs supporting global aviation operations. Royce spent 26-years in the United States Air Force as an aircrew safety professional. He spent his final four years in the United States Air Force as a Command Safety and Compliance Program Manager, where he directed safety oversight for operations spanning 91 locations worldwide, managed inspections and training programs, and safeguarded hundreds of millions of dollars in mission-critical resources.

In addition to his aviation and safety leadership roles, McElroy has served as a corporate instructor and consultant, delivering advanced leadership and management training and developing high-impact organizational development programs for professionals across multiple industries. McElroy holds a Master of Arts in Organizational Leadership from Chapman University and a Bachelor of Science in Business Management from the University of Phoenix, along with numerous professional certifications, including OSHA-30 General Industry and Certified Manager®. His career reflects a consistent commitment to operational excellence, disciplined risk management, and the belief that world-class safety performance is built through leadership, accountability, and empowered teams.

At Timberline Helicopters, McElroy continues to champion a proactive safety culture - ensuring that every mission is executed with precision, professionalism, and an unwavering commitment to protecting people and assets.

Safety is one of our core values. At Timberline, we are committed to safety in all that we do. We owe it to our employees, our families, our customers, and the communities we serve. To help meet this commitment, we implemented a Safety Management System in 2012. Since then, it has evolved and grown into the structured detail we have today. Safety Management Systems are an industry recognized standard for organized decision making.

Timberline Helicopters, Inc. President's Safety Policy

SOCIAL & ENVIRONMENTAL RESPONSIBILITY STATEMENT

TIMBERLINE HELICOPTERS IS PLEASED TO ANNOUNCE THAT IT HAS COMPLETED IS-BAO STAGE 2 CERTIFICATION JULY 2022

IS-BAO, which stands for International Standard for Business Aircraft Operations, is recognized in the business aviation industry as the standard for Safety. IS-BAO, developed by the International Business Aviation Council (IBAC) and its member associations, is a recommended code of best practices designed to help flight departments worldwide achieve high levels of safety and professionalism.

IS-BAO is an industry standard built for operators, by operators that provides standards based on the ICAO (International Civil Aviation Organization) Standards and Recommended Practices (SARPS). The FAA and other authorities worldwide recognize IS-BAO as meeting the ICAO standard.

This ongoing commitment is a critical step in helping Timberline Helicopters improve our safety risk profile and operating effectiveness. Timberline Helicopters strives to maintain the highest levels of safety and is proud to be an IS-BAO participant.

We remain committed to industry best practices, continuous improvement, and enhancing our SMS initiatives to ensure we are one of the best and safest operations in the utility helicopter industry.